A relaxed spaniel dozing on the sofa while its owner reads nearby

For owners who've tried a few things already

Tried calming products, and your dog is still anxious?

  • 100% natural
  • Without sedation
  • Builds with daily use

Why most calming products don't work

Short-term relief and lasting calm are two different things.

If you've tried a few products, you were doing the right thing. Here's why the results keep fading.

In-the-moment products

Sprays, vests, diffusers

  • Vest comes off→ support stops
  • Spray wears off→ support stops
  • Dog leaves the room→ support stops

Treat-based products

Chews, tablets

Efficacy

Chews & tablets40%
PAWD liquid format98%

Chews have to be broken down first, and anxious dogs often refuse food.

PAWD works differently: daily, from the inside.

Many owners see results within the first month. Our animal nutritionists recommend 90 days of daily use.

Start the daily routine

An honest comparison

PAWD vs the alternatives

Every option helps some dogs, some of the time. Here's where each one fits.

Compare PAWD with

Chews
PAWD Calming pouchPAWD Calming
Easy to give daily
Sometimes, or varies by product
Yes
Builds lasting calm over time
No
Yes
Works across all situations (home, walks, travel, noise events)
Sometimes, or varies by product
Yes
100% natural ingredients
Sometimes, or varies by product
Yes
Formulated by animal nutritionists
Sometimes, or varies by product
Yes
No sedation
Sometimes, or varies by product
Yes
Suitable for all breeds, sizes and ages
Sometimes, or varies by product
Yes
  • Yes Yes
  • Sometimes, or varies by product Sometimes, or varies by product
  • No No

A fair look at each option

Showing: Calming chews & tablets

Where it helps

Usually the first thing owners try. Widely available and familiar.

Where it falls short

  • Efficacy as little as 40%, as a chew has to be broken down first
  • Anxious dogs are often off their food and refuse them
  • Mostly designed as a one-off, not a daily routine

The PAWD difference

  • 98% efficacy in a liquid format
  • Served however your dog prefers: water, food or a lick mat
  • 93% of dogs love the taste
Start the daily routine

How PAWD works

Two plant extracts and nothing else.

No additives, no preservatives. Formulated by world-leading animal nutritionists.

A cockapoo resting beside a bowl of PAWD Calming and the pouch

For the dog who can't seem to switch off

Passionflower

Passiflora incarnata

Supports the brain's natural calming signals, linked to GABA and serotonin.

Helps your dog relax, without sedation.

For the dog whose heart races at every noise

Lemon Balm

Melissa officinalis

Supports a balanced nervous system, linked to steadier heart rate and cortisol.

Supports a calmer baseline with daily use.

Builds with daily use

  1. 01

    First month

    Many owners see results

  2. 02

    90 days

    The daily routine our animal nutritionists recommend

  3. 03

    Long-term use

    Lasting calm, as part of the routine

  • 100% natural ingredients
  • No additives or preservatives
  • Non-drowsy
Start the daily routine

Owners who switched

Tested by the people who know dogs best.

81%

The Dog Trainer School Recommended Product badge

of dog professionals saw improvement in calm, settling and behaviour.

The Dog Trainer School trial, November 2025. Awarded TDTS Recommended Product.

93%

of dogs love the taste

85%

would recommend PAWD

31

dog professionals in the trial

Rated 4.8 by dog owners

Read our reviews on Trustpilot

“For the first time I can leave the door open without her just barking at nothing in the garden.”

Sue

Darcy, who barked in the garden

“I didn't realise just how much PAWD calming drink was helping until I ran out… it hasn't stopped the bark at the window completely but it does let him calm quicker.”

Kay

Window-reactive border collie

“We have been giving our dog PAWD for nearly 3 weeks after our trainer suggested we try it… He is already much calmer and less stressed.”

Helen

Adopted Borador, tried on a trainer's advice

“2 months in his barking at dogs and people as we walk has definitely reduced, and he seemed much more relaxed on a busy afternoon out recently.”

Nicola

Springer x poodle, two months in

Swipe for more reviews →

Genuine Trustpilot reviews. Every dog is different, and results vary.

Start the daily routine

How to use it

A small habit that fits into your morning.

Scoop: Measure the dose for your dog's size, once a day.

1Scoop

Measure the dose for your dog's size, once a day.

Pour: However your dog prefers: into water, over food or onto a lick mat.

2Pour

However your dog prefers: into water, over food or onto a lick mat.

Calm: Keep it daily and let the benefits build.

3Calm

Keep it daily and let the benefits build.

  • Versatile: in water, over food, on a lick mat, or frozen into ice cubes
  • 93% of dogs love the taste
  • A subscription keeps it arriving without you thinking about it

PAWD can be used alongside most medication. If your dog is pregnant, nursing, on medication or has a health condition, check with your vet first.

Ready when you are

Start the daily routine

PAWD works best as a daily habit. A subscription keeps it arriving, so the routine never breaks and the benefits have time to build.

PAWD Calming pouch for small dogs, 84g
PAWD Calming ingredients
Dog enjoying PAWD
Customer review of PAWD
Dog with PAWD
PAWD results statistics
Dog with PAWD
How to serve PAWD
Vet review of PAWD
Dog with PAWD
PAWD serving amounts
84g · around 30 days per pouch

What comes with a subscription

  1. When you sign up

    A personalised anxiety guide for your dog

  2. Day 30

    A personal check-in from our founder, with tailored advice

  3. First renewal

    We donate a pouch to a dog rescue centre in your dog's name

Your dog's size

Your routine

Start the daily routine · £49.49

Billed £49.49 every 90 days. Skip, pause or cancel from your account.

  • Money-back guarantee
  • Pause or cancel anytime
  • Free UK delivery

Prefer to try one pouch first? Buy once for £31.41

Still have questions? Read our FAQs or see the full product details.

FAQsProduct page